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Institute for New Economic Thinking

visual branding / collateral

INET called on S&A to develop and apply a new visual branding approach. The challenge was to develop a look that reflected the Institute’s mission and accomplishments in the field of economics. We developed an identity that was clean, inviting, accessible and enticing. Key words from INET’s mission statement were emphasized throughout.


  • visual branding
  • consultation
  • design
  • event materials
  • printing