Same goals, shared rewards, proven results – collaboration works.

Brand building begins with a well thought out strategy: Analysis of company strengths, positioning, target markets, human motivations and all that good stuff. Getting the brand out into the world needs imaginative tactical execution; functionality that allows products and services to stand out amongst all the noise. The strategy and tactics, the research, analysis and the creative, have to be in harmony to create a dynamic brand identity.

For MetLife, the challenge of differentiating its retirement-fund products – offered through the Wealth Management Services (WMS) division – began with a refreshed brand concept. Rather than aiming at the 50-65 age group, like most of its competitors, MetLife decided to address a younger audience; directly appealing to professionals looking to their future financial needs. The new WMS brand identity is the result of understanding that audience and carefully crafting a contemporary, fresher look, much different from the softer, aspirational approach seen in competitor’s materials. Whether in print or digital applications, the design elements integrate and function seamlessly.

Creative brand identity development must reflect business objectives. The right set of skills and knowledge will generate an identity, an expression, a personality that works to generate measurable returns – increased understanding and trust, audience penetration and ultimately more sales.

As a firm believing positive results are the best reward, Sundberg & Associates has been collaborating with our clients for over 20 years with business experience, solid processes and creativity.

• Strategic Positioning
• Integrated Marketing
• Branding/Identity
• Print Design
• Web / Interactive
• Motion Graphics/Video
• Advertising
• Event graphics

Exploration of the logo development